This page is a central gathering place for all rebranding work being coordinated for Central Presbyterian Church.  To access work to date, drawings, concepts and discussions, simply click on the link below to download that document.

All work below is based upon the Work Plan presented and approved by Rev. David Colby in January 2018.  If you have questions, contact Christie at cpc@christierachelle.com or Rev. Colby at dcolby@cpcstpaul.org.

phase one:
DISCOVERY

This stage defines who Central is, who Central wants to be and the key narratives that will define it to the community. All future imagery will be born out of these narratives.

phase two:
Identity
 

This is where logo design takes shape.  

PHASE THREE:
INTERNAL
 

Focus of this stage is the development of collateral materials, communications, resource materials and presentations for internal audiences.  It is the pen which we use to create bulletins, newsletters, and the influence of HOW we speak, etc.

PHASE FOUR:
external

This where marketing goes live to the public and digital marketing emerges. These will be the products which wind up in the hands of others outside our four walls.

  • To be addressed at a later date with new staff.

PHASE FOUR:
Website

While the website is a significant part of Phase 4, its workscope actually begins much earlier and is a significant project.  For that reason, it is set apart here.

PHASE FIVE:
ASSESSMENT

Within 6 months of completion, we will review all work to date to assess performance and develop a marketing plan for 2019.